Project Description: Wrote, edited, revised, expanded and updated the copy for a full redesign of a multi-practice law firm website (for clients in Social Security disability law, long-term disability insurance claims, workers’ compensation, personal injury and Medicare plan advising.)
Project Scope: The project totaled 116 website pages and about 72,000 words of copy, including interactive elements allowing users to take different paths through the site.
The Results: From the first month that the new site was live to the corresponding month one year later:
Project Scope: A smaller website build, with 21 pages and 13,000 words of copy.
The Result: Recognizing a smaller website to begin with, percentage increases were greater from the month before the new site went live to the 10th month of the new site:
Result #1: Edited an article that has been the highest traffic page on the agency’s site, other than the home page, for three year’s running.
Result #2: Wrote or edited posts that made up 61 of the top 100 pages on the site by page views.
Project Description: Wrote ads and landing pages for a law firm to reach disability law clients using a paid search advertising campaign revamp in Google Ads.
Immediate Result: After 12 months of the new campaign, it increased new case leads to the law firm by 154%.
Ultimate Result: And the campaign helped fuel an overall 189% increase in the law firm’s new client intakes that originated from internet marketing.
